Agenda
- DAY 1 2018.11.05
- DAY 2 2018.11.06
Influencer, celebrity, trend-setter – should a household name stand behind every recognizable brand?
5 November 2018 • 13:30-15:00
Thematic scope
- Social media inspire, promote and hate: defending quality, i.e. the struggle against bad PR and myths surrounding Polish brands
- Celebrities and micro-influencers and their impact on product image
- One blogger is worth a million prizes – the power of opinion
- Facebook, Instagram, Snapchat, Pinterest as the places of first contact with consumers
- Closer to the consumer – new ideas for brand promotion and shaping consumer habits
- Not only the Millennials. The needs of the ‘silver generation’ group: How to support brands that satisfy the 50+ generation?
Speakers
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David Gaboriaud
Chef, Culinary Coach
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Joanna Kaczmarek
Head of Marketing, Chias Brothers Europe Sp. z o.o.
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Magdalena Kołodziejska
Head of Marketing Communication, Lotte Wedel
-
Rafał Krauze
Country Manager, trnd Polska
-
Anna Sambor
Vice-President of the Board, Bakalland SA
-
Andrzej Wierzchoń
Senior Sales Manager, trnd CEE
-
Tomek Woźniak
Culinary Trendsetter
Host
