Michał Czerwiński
President of the Management Board
Purella Superfoods
Participates in the sessions:
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Inauguration. The corona crisis – a time of visionaries and effective solutions in the food industry (main debate)
The corona crisis – a time of visionaries and effective solutions in the food industry (main debate)
- The new reality of the food industry: How to adapt quickly to the changes taking place?
- Can crises become strengthening experiences? How has COVID-19 strengthened the food production sector? What has the pandemic revealed?
- What do food producers and consumers really need and will need?
- Trends and formats that have passed the lockdown test. Effective product range management
- A quick storm on online services – sales, communication and marketing
- This is not the end of the world – it is just a crisis! Is it so that what awaits us is an evolution of consumer behaviour, instead of a revolution?
- There is no turning back from innovation and new trends. Which of them are the most obvious?
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Ecological, socially-oriented, and environmentally friendly – chains and producers join forces to follow trends
- What is trendy and what is passé? Who should we believe?
- Substitutes and alternatives, or trends of the future on shelves
- The shelf knows better, or what the shop knows and the producer should know
- Seducing consumers with the idea of ‘no waste’ – from a product range to equipment
- Wishful thinking or rational thinking: How long will it take to get to ‘no plastic’?
- The new face of plastic: a revival or regress?
- Healthy and responsible – changing the habits versus caring for the environment