Rafi Albo
Global Creative Director & Head of Connected Packaging
CCL Label
Rafi ALBO is a worldwide expert in the loyalty marketing & personalization communication industry. In the 12 years since its inception, SEGMARKETING has established and supported data base marketing & hundreds of innovative PURE 1to1 Marketing campaigns solutions for a wide range of industries, from Non Profit, B2C service providers, FMCG's & CPG's, Telecom operators, Fashion & Lifestyle retailers, Financial services and many others. In 2011 SEGMARKETING started implementing Hybrid Cross Media Marketing, combining the real life experience together with digital experiences on computers & mobile devices.
Established in Israel, "The Start UP NATION", SEGMARKETING maintains both commercial and collegial relationships with various brands, technology platforms & Start-ups around the globe. These relationships provide SEGMARKETING with special experience & insight into the evolving trends & specific needs of international businesses.
Rafi ALBO is a global Guru in Immersive Connected Packaging / Digital Marketing / AR / VR /XR and a well-known keynote speaker & advisor in international marketing, technology & B2C events worldwide.
In the last 36 months, Rafi ALBO was a Keynote Speaker in More than 45 Countries around the world.
Participates in the sessions:
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Food in a VUCA world – trends, the market, and the law
- Environmentally friendly = economical? Production and products in harmony with nature and zero waste
- Which of the pandemic trends will stay with us for longer?
- What has the pandemic taught us? Companies – lessons learnt
- The National Recovery Plan, the Polish Deal and other legislative solutions: What impact do they have on food business?
- The rising prices of raw materials and higher levies + the Green Deal. Is it the end of the era of increasing volumes?
- Sugary drink tax, retail sales tax, advertising tax, and packaging tax versus the profitability of companies
- New packaging designs. The security deposit system – a revolution for food companies
