Speakers

The consumer’s motto: cheap, online, and close by

• Democratisation of consumption, i.e. buying cheaper at a time of high prices
• Where and how customers want to buy – the ideal format
• E-commerce – technology fosters comfortable habits
• To what extent can the products and services offered be personalised, and the customer be made loyal?
• What sells: price, promotion, or packaging?
• The role of influencers in building brand image
• Challenges for FMCG executives at a time of economic and emotional see-saw

HoReCa TrendsTalks

Challenges of the HoReCa industry. The restaurant-owner's manual

• The post-pandemic condition of restaurant businesses
• Suppliers in gastronomy – how to create a “tailor made” cooperation
• • Gastronomy is a „penny business“

The HoReCa industry of the future

• New technologies in the restaurant of the future – applications and robots replacing waiters
• Food waste in the HoReCa industry New technologies for calculating food management
• Modern technology, digitalization and the metaverse in HoReCa