Bartek Bobczyński
Partner, Marketing & Commerce Leader
Deloitte Digital
Bartek, who has been in the Digital industry for 13 years, has expertise in e-commerce, digital marketing and technology implementations.
He started his career with his own start-up to further work on the side of Internet Software House as well as Agency implementing solutions and executing campaigns for big brands as well as government institutions.
For 6 years he has been involved with consulting, where he supports clients from the CPG and retail industries to solve problems where business, sales in digital channels, marketing and technology converge. At Deloitte, he is responsible for the Marketing & Commerce area.
Participates in the sessions:
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The consumer’s motto: cheap, online, and close by
- Democratisation of consumption, i.e. buying cheaper at a time of high prices
- Where and how customers want to buy – the ideal format
- E-commerce – technology fosters comfortable habits
- To what extent can the products and services offered be personalised, and the customer be made loyal?
- What sells: price, promotion, or packaging?
- The role of influencers in building brand image
- Challenges for FMCG executives at a time of economic and emotional see-saw
