Katarzyna Konkel
CEO
Omnisense
A sociologist, strategist, expert in qualitative research, she has been actively involved for 20 years with brand creation and communication. In 2003-2011 lecturer in sociology and PR in practice at the Tischner European University in Krakow.
Katarzyna Konkel was the managing director Eskadra Group and LOKATIVO agency. From 2017 year CEO of the Omnisense agency, where based on Design Thinking designs modern and the multi-dimensional CX for brands such as Martes Sport, Media Expert, VOX, Makarun, Isto, Wojas, Inglot, Nakleilny, Lancerto, Reporter Young, Coccodrillo or Awiteks. Manages a team of researchers defining inspiring insights.
Katarzyna Konkel specializes in business approach to brand management and spaces in the Retail and HoReCa industries.
Participates in the sessions:
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The consumer’s motto: cheap, online, and close by
- Democratisation of consumption, i.e. buying cheaper at a time of high prices
- Where and how customers want to buy – the ideal format
- E-commerce – technology fosters comfortable habits
- To what extent can the products and services offered be personalised, and the customer be made loyal?
- What sells: price, promotion, or packaging?
- The role of influencers in building brand image
- Challenges for FMCG executives at a time of economic and emotional see-saw
