Michał Tykarski
Business Development Director
Shopee Poland
Participates in the sessions:
-
The consumer’s motto: cheap, online, and close by
- Democratisation of consumption, i.e. buying cheaper at a time of high prices
- Where and how customers want to buy – the ideal format
- E-commerce – technology fosters comfortable habits
- To what extent can the products and services offered be personalised, and the customer be made loyal?
- What sells: price, promotion, or packaging?
- The role of influencers in building brand image
- Challenges for FMCG executives at a time of economic and emotional see-saw
