Forum Rynku Spożywczego i HandluForum Rynku Spożywczego i Handlu

Agenda

#consumer trends: How to crack the new consumer? Trends on the plate and in social media

6 November 2023 • 12:45-14:00 • Ballroom B

Thematic scope

  • Sellers of positive emotions. How to create a brand in times of fake news, inflation, downsizing and
    omnipresent criticism?
  • Not every celebrity can sell everything. How to choose the right influencer and who is responsible for
    what they publish?
  • An appetite for proceeds from foods. Why do popular celebrities invest in food production?
  • How to resist fads and create a brand that will last?
  • The new generation is not going to buy just anything. How to convince the generation Z?
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