Marta Tkaczyk
Position: Head of Consumer Insights, Lotte Wedel
A graduate of the Faculty of Human Nutrition Sciences and Consumption. She has been associated with market research since 2007. She gained her professional experience first at the research agencies Pentor and GfK, working on quantitative FMCG market research and as a consultant in the GfK Household Panel. Currently, she works at LOTTE Wedel, where she leads the market research and insights team, supporting the Marketing, Trade Marketing, Media, and R&D departments. She is a member of the Polish Society of Market and Opinion Research (PTBRiO).